 Marketing Your Image and Beauty Business
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There are various ideas and ways to market yourself and have a fun and profitable image business.
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 Check out the following pages and begin incorporating one or more ideas into your beauty business. We've done much of the work for you. Just pick your services and we will even help to promote you. Complete the affordable training series to receive your certification as an Image
Consultant or a Master Consultant to give yourself credibility in this exciting career.
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Are You Consultant Material?
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Your checklist for Success!
Find Out if You Are Image Consultant Material
Your Time
How Much Time Do You Plan To Spend On Your Business?
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Right now I only have a little time to invest in my business
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1
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I plan to work full or part-time on my business
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2/3
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My dream would be to keep my “business” open 24/7 while still having time for my family and friends
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4
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Your Experience
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I've never sold anything
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1
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I've sold before and know the ropes
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2
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I have experience selling
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2
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I've held many jobs
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3
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I've managed and/or taught people in the past
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3
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I've worked as a consultant for other network marketing companies
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3
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I currently use the Internet or would like to have access to the Net
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4
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I'm active in school, church or community activities
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4
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Your Interest
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I'm interested in an opportunity that is flexible and satisfies my personal needs
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1
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I enjoy using skin care & makeup, enjoy color and fashion and frequently read articles on beauty and style
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2
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I like the idea of helping others dress for success or just to look good
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2
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My primary interest is selling and training others in personal style
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2
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I enjoy sharing my success with others.
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3
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Earning while helping in a worth cause is appealing
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4
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I am very interested in growing and developing my business
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4
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If your answers were mostly 1's you are a good candidate to be a Image Consultant.
If your answers were mostly 2's, Your answers indicate that you have an interest and aptitude for helping others achieve their personal image & style.
If your answers were mostly 3's you should consider a career specializing in Image Consulting/Training.
If your answers are 2's and 3's shows that you have the drive and ability to become a Consultant/Trainer.
If your answers include one or more 4's you will have much success in this business adventure.
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Great Ideas to Get your Business Flying
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1.
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Make a presentation at a local Christian Woman's Club
(20 minutes)
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2.
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Join the Christian Woman's Club to stay in touch after your presentation
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3.
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Go to any expo or fair; talk to vendors to get their info and their business card. Come home. Send a note to everyone and send YOUR card with a letter of introduction. Great way to get leads, make friends.
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4.
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Call Chamber of Commerce. See what they have put together for home based business owners
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5.
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Put together a Home Based Business Expo at a local town hall
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6.
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Contact independent beauty salons w/a cover letter. Give your business card. Make a deal with the hairdresser for weddings & proms
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7.
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See # 5 Maternity Store
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8.
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See # 5 at bridal/upper class boutiques. Better yet, introduce yourself. Go with someone in your upline/downline
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9.
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Put together a package with hotels for their honey moon suite weekends
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10.
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Teach a mini course at Vo-tech. Teach a 1 or 2 night course. I think you are paid on the number of attendees
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11.
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Leave your business card on General Store bulletin Message Boards
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12.
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Send a cover letter for your business to mailing lists from business associates or from the internet for your area
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13.
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Write a letter to all your high school girl friends
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14.
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Write a letter to female church members/other churches you may have contact with past or present
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15.
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Leave your card at jewelry stores
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16.
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Call Radio Stations for promotions. See if you can include a facial as a giveaway, reduced makeover, etc.
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17.
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Start a Welcome Wagon w/free coupons to new comers
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18.
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Go to town hall for info on new home buyers. Contact them to let them know you exist. same as #17 but without the same investment of time
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19.
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Contact career consultants
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20.
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Contact your unemployment office to let them know that you are available for makeovers for female job seekers
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21.
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Go door to door
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22.
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Join a Business and/or Professional Women's Club
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23.
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Tanning Salons - changing skin and makeup needs
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24.
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School and charity events for stage makeup
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25.
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Fine Hotels for guests
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26
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Speak to someone in your local Boys & Girls Club to work with teenage girls
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27.
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Hold Fundraisers
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28
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Most importantly create your business card. Don't forget to put www.fashionsenseclub.com on your card to give yourself credibilty and create more sales.
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Image Consultant Training and Benefits
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Personal Image Services for Your Business
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Included are approximate prices to charge for (per person) services depending on your location
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The list of services below are suggested to help you get off to a running start in your image business and begin seeing profit in very little time. Start with one service, or offer several or all, depending on how busy you want to be.
Note: The difference in fees (suggested) between Vermont and California can be like day and night. Check to see what your local professionals are charging for similar services.
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What Not to Wear
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A special session patterned after the television show that starts with a personal style evaluation defining individualized personal clothing style, fashion industry standards and accessorizing; followed bya complete skin care analysis with skin care solutions; body frame analysis; hair color analysis, assessment and facial shape; seasonal color analysis and key factors; advanced makeup application and lesson and your RX for total beauty.
About 2.5 hours Suggested Fee $80
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A Young Women's Handbook
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A one-of-a-kind Christian scrapbook workshop for teens offering Personal Image, Etiquette and Self-Esteem. Your teens will learn about posture, diet and exercise, skin care and makeup, hair care, styling, industry standard hair coloring guidelines, grooming, personal image and style, wardrobe, color analysis and social etiquette, along with a short Bible study with related scriptures for each lesson to let your teens know that YOU aren't making the rules up.
Creative fun for groups, churches, schools and individuals. Can be revised for women too!
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Skin Care Clinics
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See clogged/congested pores, dehydration, poor circulation, oily patches and sun damage that is not visible to the naked eye, but is visible through SkinDr. Receive a personalized treatment schedule/assessment for your special needs using our skin care products or yours. Set up a wonderful side business for singles & groups with the Skin Analysis Machine.
Suggested Fee $25 - 50
with makeup clinic $45 - 75
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Makeup Clinics
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Learn how to enhance your natural beauty by using special techniques to bring out your best features for day wear, evenings or weddings. You may bring your products for assessment.
More women are using organic skincare and makeup products than ever before.
Suggested Fee $25 - 50
with skin care clinic $45 - 75
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Color Analysis
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Knowing your seasonal palette will save you money and time. You'll know which colors look best against your skin to make your eyes sparkle, give your skin a healthy glow, decrease lines and wrinkles, diminish age spots, acne and skin redness, deepen your natural hair color (or visually erase those new gray hairs), make you look younger and increase your self-confidence. You will no longer waste money on fad clothing colors or items that you know won't look good on you. Purchase our All-Inclusive Personal Image Coursework to get your business started!
Suggested Fee $25 - 75/1 hour
with full tonal analysis $150
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Hair Color Analysis
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Many women are coloring their hair into other undertones or low lighting into shades that are too light for their complexion. Stop guessing and go though a hair color analysis to be sure you hair is being colored to suit your skin tone and enhances your look instead of possibly paling you out and throwing off your natural color palette.
Taking the certification course will set you apart from your peers and give you credibility as a professional colorist. Offering Hair Color Analysis for your clients can enhance your business even more.
Suggested Fee $15
with color analysis $30 - 150
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Corporate Style Show
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The Powerpoint Corporate Style Show is about projecting a professional image in the business world. It is a presentation developed especially for Corporations who wish to orient their employees to the benefits of dressing more professionally to create better job opportunities in their present careers, or for new employees seeking job opportunities within the company. Use exclusively for corporations or for women's groups to expand your business. The presentation speaks for itself with footnotes and handouts included.
Suggested Fee for Women's Groups $50 - 100
for Corporations $150 - 250
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Wedding Services
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Color Analysis Consultations
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The ultimate in scientific evaluation for attaining a personalized palette of colors just for you!
Learn and begin earning in no time.
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 A full color analysis will give your client a complete palette of colors to work with when purchasing clothing.No more guessing on how a particular color will look.
A series of questions should be asked such as, do you chemically enhance your hair, use well water, are you pregnant, do you take medication, etc.? If any are positive answers, the client is then capped.
These questions are critical in determining conflicts in your true palette of colors.
Notes: Covering the client's clothing as well as your own in a neutral color (white) is also very important.
After extensive tanning is not a good time for a Color Analysis since it can deepen your palette colors and they will not be correct for your normal skin tone.
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Suggested fee $75 or more per person and/or 10% group discounts for
6 or more people
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Suggested fee for $25 for 1/2 hour Individual Consultations
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Learn three steps and a newly developed technique to help you easily access your client's seasonal palette
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Step
One
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Interviewing the client to determine conflicts in the seasonal analysis.
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Step Two
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Checking the hair for natural color.
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Step Three
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Draping to determine the undertone and seasonal palette.
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Women & Teen Image Improvement Workshops
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An hour long workshop that gives and overview of your full seminar.
This workshop can be used as a teaching tool or, to just whet your client's appetite for more!
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Each of us are created with unique characteristics of hair color, skin tone, eye color, nationality, bone structure and personality.
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These characteristics dictate the parameters for how to color/highlight our hair, our hair styles, our skin care, choosing our makeup colors, our clothing styles and colors, and the accessories that we wear.
This is important for women and teens to know so they can be less focused on how they look. Instead they learn a more commonsense approach to dressing and therefore no longer feel the need to look like a diva, but just be unique in her own personal style. It's an automatic self-esteem booster.
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This free one-hour workshop is perfect for groups and gives an overview of a full seminar while whetting their appetite for more of what you can offer. Your audience walks away knowing industry standards and knowledge on the following topics.
Click below to order your PDF version of this workshop!
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Colors Impact
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What impressions do we make wearing certain colors:
Approachable
Controlled
Energetic
Friendly
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How We Determine Our Best Colors
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Demo given on Color Analysis and how it relates to
our skin tone
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Establishing a Personal Look
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Body Frames
Clothing Personalities
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Accessorizing
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How it's done with:
Shoes
Hose
Belts
Bags
Jewelry
Glasses
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Proper Hem Lengths for Skirts/Dresses
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Using the 3 inch rule for hems lengths
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Jackets and Sweaters
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The right style for the right skirt/pants
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Skin Care
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Factors that Play a Role in Skin Problems
Personalized Skin Care
Proper Skin Care Routines
Facial Demonstration
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Advanced Cosmetic Application
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Demonstration on advanced makeup application
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Questions and Answers
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Personal Image Certification Syllabus for Your Business
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Suggested fee $200 or more per person and 10% group discounts of 6 or more people
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Here is a general course syllabus for your business:
* Denotes demonstration ** Denotes class participation
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Color's Impact
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Explaining the impacts of color on your image and figure.
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Determining Your Best Colors
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How the right colors enrich your face, eyes and hair, reduce shadows, blemishes and freckles. *A Scientific Color Analysis will be demonstrated and discussed to give students an opportunity to establish a baseline for their own personalized palette and determine their best makeup and wardrobe colors. Learn a new way to quickly analyze your client's skin tone. **Using swatch booklets.
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Color and Your Personal Style
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Establish a unique personal style considering your body frame and type, facial features and hair type. Learn how the 6 types of clothing styles are determined and applied to the individual.
**Accessing your unique personal style.
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Body Shapes and Goals
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Learn 5 body shapes, how they apply to the individual and how to dress to them. **Learn how a figure analysis is done.
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Planning your Wardrobe
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Build a wardrobe on a budget. Starting with the Basics ~ Closet Organization
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Accessorizing
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 Your finished individual look. Learn how to accessorize with jewelry, scarves, handbags, shoes, hose and belts.Industry Standards in accessorizing & fashion facts.
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Skin Care Analysis
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Understand skin care and individual needs. Learn factors that play a role in skin care and preventing problems. Understand skin types and conditions. Proper skin care routines and available products and use.
** Personalized Skin Type Analysis
** Using the Skin Analyzer Machine to access your skin's condition
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Cosmetics and Advanced Application
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Learn how makeup needs are analyzed for the individual skin tone minimizing flaws and enhancing features.
*Makeup application presentation
** Partner makeup application.
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Hair Color Analysis
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Taking your cue from your skin tone and eye color to determine industry guidelines when coloring or highlighting hair.
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Marketing
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Marketing yourself and your business
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Effective Presentations
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Tips on developing powerful presentations.
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Items you may need to bring.
Makeup will also be available for your use if needed
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Business Suit and Foot Wear Your Accessories
Tape Measure Your Makeup*
Body suit and leotard
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I have put together an on-line training series, which will include hands-on practice and testing, to help you become certified as an Image & Beauty Consultant as well as a Master Image Consultant. 
