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Facial Contouring


There are five basic facial shapes: oval, square/rectangular, round, heart and diamond. Most women prefer to create an illusion of an oval face shape and other just want to enhance their facial shape. The following are techniques for creating an oval illusion for the basic shapes.

 Diamond-Shaped Face
Diamond Shaped Face Contouring
Characteristics
Narrow forehead.
Narrow Chin
Wider cheeks than jawline
Objective
To balance Forehead and jawline must appear wider
Techniques
Apply regular foundation before contouring makeup Apply lighter shade of foundation at angle on both sides of forehead.
Apply lighter shade of foundation at angle from middle to bottom of jawline.
Apply blush on the ball of the cheek in a crescent shape. Blend outward out toward hairline.


 Heart-Shaped Face
Heart Shaped Face Contouring
Characteristics
Widest across forehead
Tapers down to cheeks, then down to narrow, sometimes pointed chin.
Jawline is not prominent
Objective
To balance face.
Forehead must appear more narrow and lower half of face more wide
Techniques
Apply regular foundation before contouring makeup
Apply darker shade of foundation on either side of forehead
Apply lighter shade of foundation at either side of jawline
Apply blush starting under the ball of the cheek
Blend away toward the center of the ear



 Round Face
Round Shaped Face Contouring
Characteristics
Width about same as length
Short forehead
Wide cheeks
Roundness through jaw
Objective
Create more definition Forehead and jawline must appear more narrow
Techniques
Apply regular foundation before contouring makeup
Apply darker shade of foundation in an arc on either side of forehead
Apply darker shade of foundation on either side of jaw up to tip of ear. This will eliminate fullness in these areas
Apply blush on the ball of the cheek beginning at point just outside of center of eye. Extend to temples near hairline.


 Square/Rectangular-Shaped Face
Square/Rectangular Shaped Face Contouring
Characteristics
Width of cheeks and forehead are similar
Width of jawline and forehead are similar
Prominent jawline
Angular overall appearance
Rectangular face is longer than it is wide
Objective
To soften angles Forehead and jawline must appear more narrow
Techniques
Apply regular foundation before contouring makeup
To make forehead appear more oval, apply darker shade of foundation on either side of forehead and blend
To make jaw appear more oval, apply darker shade of foundation on either side of jawline and blend
Apply concentration of blush directly on the ball of the cheek. Blend toward the top of the ear for a square face and middle of the ear for a rectangular face



 Oval-Shaped Face
Oval Shaped Face Contouring
Characteristics
Equal distance from hairline to eyebrows, from eyebrows to tip of nose and from nose to chin
Wider forehead than jawline Prominent cheekbones gently taper to oval chin
Techniques
Apply blush just under the ball of cheekbone, directly below the outer part of the iris
Extend in smooth arc, fading toward top of ear




                                                                                                                                                                                                                                                                                                           
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